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Every night at clubs across the country, one thing stands in the way of getting past the velvet rope – the bouncer. Known for letting the cool people in, the work of these unsung heroes of nightlife is often underappreciated, with 68 percent of Americans agreeing. 

What is the toughest part about working as a bouncer? Breaking up fights tops the list at 33 percent, closely followed by being surrounded by annoying people (32 percent). 

To recognize these arbiters of cool, HALLS, with the powerful cooling effect of Mentho-Lyptus, which literally lets the cool in, is searching the country for America’s Coolest Bouncer. For more information, check out www.LetTheCoolIn.com.